R
RoofRevenue Forecast Model
Mathematical projection based on current fee structure. Adjust inputs to stress-test.
%
Assumptions: 50% PSG subsidy on setup fee | 60% Roof-sourced leads (commission applies), 40% warm referrals (no commission) | Escrow fee 2% on all GMV | Trade finance ramps from Y2 (40% of GMV at 2% fee) | Blended commission decays 2.0% → 1.0% as firms hit loyalty tiers
Revenue Mix by Year
$367k
Y1
$677k
Y2
$1.4M
Y3
$2.9M
Y4
$5.5M
Y5
Setup
SaaS
Commission
Escrow
Trade Finance
Long-Term Risk Analysis
Without Escrow + Trade Finance
Y5 Revenue: $1.9M
Commission decays as firms hit 0.5% tier
SaaS caps at 160 firms x $299 = $574k/yr
Verdict: Plateaus. Need 500+ firms to hit $2M.
Commission decays as firms hit 0.5% tier
SaaS caps at 160 firms x $299 = $574k/yr
Verdict: Plateaus. Need 500+ firms to hit $2M.
With Escrow + Trade Finance
Y5 Revenue: $5.5M
Escrow scales with GMV (no decay): $2.6M
Trade finance grows exponentially: $1.0M
Verdict: Scales. Fintech layers prevent plateau.
Escrow scales with GMV (no decay): $2.6M
Trade finance grows exponentially: $1.0M
Verdict: Scales. Fintech layers prevent plateau.
Crossover Point: In Year 1, Escrow + Trade Finance revenue ($160k) overtakes Commission revenue ($96k). This is when Roof transitions from a SaaS company to a fintech.