R
Roof

Revenue Forecast Model

Mathematical projection based on current fee structure. Adjust inputs to stress-test.

%
Assumptions: 50% PSG subsidy on setup fee | 60% Roof-sourced leads (commission applies), 40% warm referrals (no commission) | Escrow fee 2% on all GMV | Trade finance ramps from Y2 (40% of GMV at 2% fee) | Blended commission decays 2.0% → 1.0% as firms hit loyalty tiers
Year 1Year 2Year 3Year 4Year 5
Active Firms10204080160
Total Deals1002004008001600
GMV$8.0M$16.0M$32.0M$64.0M$128.0M
Revenue Breakdown
Setup Fees (one-time)$75k$75k$150k$300k$600k
SaaS ($299/mo)$36k$72k$144k$287k$574k
Commission (2.0%1.0%)$96k$168k$288k$480k$768k
Escrow Fee (2%)$160k$320k$640k$1.3M$2.6M
Trade Finance (2%)$0$43k$171k$512k$1.0M
Total Revenue$367k$677k$1.4M$2.9M$5.5M

Revenue Mix by Year

$367k
Y1
$677k
Y2
$1.4M
Y3
$2.9M
Y4
$5.5M
Y5
Setup
SaaS
Commission
Escrow
Trade Finance

Long-Term Risk Analysis

Without Escrow + Trade Finance
Y5 Revenue: $1.9M
Commission decays as firms hit 0.5% tier
SaaS caps at 160 firms x $299 = $574k/yr
Verdict: Plateaus. Need 500+ firms to hit $2M.
With Escrow + Trade Finance
Y5 Revenue: $5.5M
Escrow scales with GMV (no decay): $2.6M
Trade finance grows exponentially: $1.0M
Verdict: Scales. Fintech layers prevent plateau.
Crossover Point: In Year 1, Escrow + Trade Finance revenue ($160k) overtakes Commission revenue ($96k). This is when Roof transitions from a SaaS company to a fintech.